Master C2-level vocabulary related to digital & strategy. Highly precise, academic mastery.
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Which word means "Content produced by a brand to engage audiences indirectly"?
Answer: branded content
Which word means "Targeted ads visible only to specific audiences"?
Answer: dark advertising
Which word means "Improving the percentage of visitors who take a desired action"?
Answer: conversion rate optimization
Which word means "Paid content that matches the form and function of the platform it appears on"?
Answer: native advertising
Which word means "A strategy focused on directly engaging consumers in brand experiences"?
Answer: engagement marketing
Which word means "Unconventional marketing tactics designed for maximum impact with minimal budget"?
Answer: guerrilla marketing
Which word means "Targeting ads to people who have previously interacted with a brand"?
Answer: remarketing
Which word means "A plan for how a brand is perceived relative to competitors"?
Answer: positioning strategy
branded content
Content produced by a brand to engage audiences indirectly
dark advertising
Targeted ads visible only to specific audiences
conversion rate optimization
Improving the percentage of visitors who take a desired action
native advertising
Paid content that matches the form and function of the platform it appears on
engagement marketing
A strategy focused on directly engaging consumers in brand experiences
guerrilla marketing
Unconventional marketing tactics designed for maximum impact with minimal budget
remarketing
Targeting ads to people who have previously interacted with a brand
positioning strategy
A plan for how a brand is perceived relative to competitors
upsell
To encourage a customer to buy a more expensive product or add-on
zero moment of truth
The point when a consumer researches a product before buying
hyper-personalization
Using real-time data to deliver tailored content to individual consumers
niche
A shallow recess in a wall; a specialized market segment
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Master C2-level vocabulary related to digital & strategy. Highly precise, academic mastery. Includes 12 multiple choice questions. 12 vocabulary words...
Which word means "Content produced by a brand to engage audiences indirectly"?
Which word means "Targeted ads visible only to specific audiences"?
Which word means "Improving the percentage of visitors who take a desired action"?
Which word means "Paid content that matches the form and function of the platform it appears on"?
Which word means "A strategy focused on directly engaging consumers in brand experiences"?
Which word means "Unconventional marketing tactics designed for maximum impact with minimal budget"?
Which word means "Targeting ads to people who have previously interacted with a brand"?
Which word means "A plan for how a brand is perceived relative to competitors"?
Which word means "To encourage a customer to buy a more expensive product or add-on"?
Which word means "The point when a consumer researches a product before buying"?
Which word means "Using real-time data to deliver tailored content to individual consumers"?
Which word means "A shallow recess in a wall; a specialized market segment"?
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